Boutiques and shops have assumed a cultural and urban role in recent times which was inconceivable earlier. Consumers today find that brand names furnish quality goods and a lot depends on the way they are displayed in the store. A boutique with inviting feel and good ambiance due to lighting and well carved furniture always have an edge ahead of a normal shop made for commercial gains. Shops now have a huge competition from e-commerce website and to compete them one needs to cultivate an experience that cannot be recreated online!

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Recent commercial hubs in India’s metropolitans prove that marketing and culture can go hand in hand, that intellectuality and consumerism can sell. With this unification of what are long thought to be opposites, a redefinition of the temples of consumerism has began to take place and new fashion spaces are now talk of the town! Shops are now converted into spectacular containers where a person could shop while contemplating a work of art.

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In the competitive retail environment, the demand to provide unique experiences that differ from plain consumerism has encouraged the outstanding commercial spaces that have been designed by architects to offer extraordinary shopping experience.

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The competitive era that we are living in continue to provoke a revolution in timeless, indefinite, and flexible spaces which not only attracts the buyer but also gives them a comfortable shopping experience.